MQ Book Study – “The Happiness Hypothesis”

We are excited to announce that we will be offering a book study for our MQ Community! This will be another opportunity to connect with like minded peers and discuss in depth books that will bring value to our lives both professionally and personally. Our first round consists of one hour sessions held virtually every two weeks. We are happy to have a member of our new Research and Education Task Force, Thom Allison, CFP®, lead the discussion.


All financial life planners can better help their clients by understanding the two part structure of the brain, the metaphor of the rider and the elephant, the strengths and weaknesses of the rider, the strengths and weaknesses of the elephant, and how to communicate and motivate both the rider and the elephant.


November 21, 2017 / 1:00pm-2:00pm PST / Introduction, Chapters 1 & 2

December 6, 2017 / 11:00am-12:00noon PST / Chapters 3 & 4

December 20, 2017 / 11:00am-12:00noon PST / Chapters 5 & 6

January 10, 2018 / 11:00am-12:00noon PST / Chapters 7, 8, & 9

January 24, 2018 / 11:00am-12:00noon PST / Chapters 10 & 11

Discussion Format

  • What did we learn about the rider and the elephant?
  • What did we learn about the characteristics of happiness?
  • As a result of what we learned, what actions can we take to help our clients structure their finances?
  • Wisdom Gems


MQ Licensees:  $125

Non-Licensees:  $175