What if communicating about numbers has little to do with talking about the numbers themselves? Making Numbers Count by Chip Heath and Karla Starr explains how to take robust numerical information and turn it into something people understand.
“This book is based on a simple observation: we lose information when we don’t translate numbers into instinctive human experience. We do hard, often painstaking work to generate the right numbers to help make a good decision—but all that work is wasted if those numbers never take root in the minds of the decision-makers.”
Check out this new book on Amy & Carol’s reading list and see how it can transform your client communication!