MQ Partner Open Forum: Values-Based Financial Planning Policies

About the Webinar

Knowing what to do when the unexpected occurs eases stress, decreases emotional burdens, and provides a feeling of empowerment.

Elissa Buie, CFP® and David Yeske, CFP® join us for this timely webinar to discuss their strategies for implementing values-based “policies” with their clients in advance of potential difficulties. They will explain how proactively creating contingency plans can clarify next-steps and help avoid the question, “What now?”

Elissa and David were members of the dynamic team of academics and experienced practitioners who contributed to the body of knowledge in “Investor Behavior.” Their contribution, “Policy-Based Financial Planning: Decision Rules for a Changing World,” places Policy-Based Financial Planning squarely within the context of behavioral finance and “choice architecture.”

They explain that these comprehensive yet compact decision rules serve as a touchstone for both client and advisor, providing clear guidance in the face of rapidy changing external circumstances.

In their ideal form, financial planning policies are both broad enough to encompass virtually any external change and specific enough to return clear answers as to appropriate action.

About our Presenters

Elissa Buie, CFP® and David Yeske, CFP® are MQ Partners and the co-founders of Yeske Buie (, a wealth management firm located in San Francisco, CA.

Among her many accomplishments, Elissa Buie, CFP® is the CEO and a co-founder of Yeske Buie. She is a past chair of the Foundation for Financial Planning and the Financial Planning Association (FPA). She is also a Dean for the FPA’s Residency Program.

To learn more about Elissa, click here!


Dr. David Yeske, CFP® is the Managing Director and a co-founder of Yeske Buie. He is a past chair of the Financial Planning Association (FPA) and has written numerous feature articles for many publications. He has been in the financial planning industry since 1990.

To learn more about David, click here!

About the “MQ Partner Open Forum” Webinar Series

Are you curious about how other advisors are using the MQ materials? Ever wish you could ask another Partner about their fee structure? Want to bounce an idea off your like-minded colleagues?

Our “MQ Partner Open Forum” webinar series allows you to do all of this and more! These sessions offer an opportunity to tap into the depth of wisdom and breadth of experience within our MQ Community. In addition, members of the MQ Team are on hand to provide feedback and offer guidance.

Each webinar begins with a brief presentation featuring a helpful tip, strategy, or resource, as well as thoughts on the topic from a fellow Partner. The remainder of the session is open for discussion on any topic, and is shaped by your interests, questions, and experiences.


This webinar is open to EVERYONE!

  • FREE to MQ Partners
  • $25.00 fee for everyone else